A membership-first ladder, anchored to the Bergen County market — positioned above local incumbents and below the Manhattan ceiling.
Local in-home and studio training runs roughly $79–149 per session, with GYMGUYZ in-home around $85–150. The Manhattan ceiling sits at $140–160 per session. We price the membership tiers to land deliberately between those poles: clearly premium to the Bergen incumbents, clearly accessible relative to the city. The signal is "the best in the county," not "the cheapest in the room."
The membership ladder
Foundation
$650/mo
- 4 private in-home sessions / month
- Training app access
- Quarterly reassessment
Signature
Hero$1,500/mo
- 8 in-home sessions / month
- Nutrition (RD referral)
- Monthly progress media
- Priority scheduling
Concierge
$2,800/mo
- 12 sessions / month
- Dedicated lead trainer + backup
- Full nutrition
- IG-content service (1 reel / month)
- Home visits
- Quarterly assessment
Founders' Inner Circle
Flagship — by application$30,000/yr retainer
- Capped at ~10 clients
- Multi-modal team
- On-demand white-glove service
- Full content + nutrition
- Annual deep assessment
À la carte
For clients off the membership ladder, or as add-ons to a tier:
| Line | Price |
|---|---|
| Private in-home session | $185 / session |
| Semi-private (2–6 people) | $70 / person |
| IG content add-on (single) | $350 / reel |
| IG content add-on (bundle) | $900 / month for 3 reels |
Why membership-first
We lead with recurring memberships rather than session packs because the economics of a premium concierge practice are won on retention and lifetime value, not on transaction count. A member who reassesses quarterly, keeps a consistent trainer, and engages with the app and content stays for years — and each retained year compounds. We target 90%+ retention and an LTV:CAC ratio of at least 3:1. Memberships also smooth revenue, make scheduling predictable, and let us invest in service depth that one-off sessions could never justify.