This is the headline differentiator and the top-of-funnel engine — the service no local incumbent offers, and the one that turns every client into proof.
A premium client who trains in their own home wants to be seen succeeding. We produce social content for the client's own feed — and in doing so the client's feed becomes our proof and our acquisition channel. Their friends, who fit the exact same affluent, older Bergen profile, see the result and the brand at once. Once the production pipeline exists, the service runs at near-100% gross margin: the cost is incurred once to build the pipeline, and each additional reel is incremental.
The pipeline
The service is a defined pipeline, not an ad-hoc favour. Each stage is documented so quality holds as the roster grows:
- 1
Consent & media release
Every client signs a consent / media-release form before any capture. Nothing is shot, edited, or published without explicit written permission.
- 2
Capture standards
A documented capture standard — framing, lighting, angles, what reads as premium — so footage is consistent regardless of which trainer is on site.
- 3
Editing turnaround SLA
A committed editing turnaround SLA so clients know when their reel lands. Predictability is part of the premium.
- 4
Monthly reel count
A defined number of finished reels per month per plan, so the deliverable is concrete and the production load is plannable.
- 5
Footage-ownership terms
Clear terms on who owns the raw footage and the finished reels, and how each may be used — for the client's feed and, where permitted, for the venture's own proof.
Pricing
Priced per the ladder: $350 per reel, or $900 per month for 3 reels. The service is bundled into the Concierge tier (one reel per month) and available as an add-on to any other tier.
The production-cost reality
The margin is real because production is cheap relative to the price. Freelance editors run roughly $100–500 per clip, and a steady arrangement for two finished videos a month lands around $850 / month. That sits well under what the service is charged at — and the gap widens as the pipeline matures and capture standardizes.